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TERAMO, 27 DICEMBRE

TERAMO
Sunday, December 27, 17.30, Enoteca, Corso Cerulli 26
Presentation of Survey on my glass of wine with murder

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LeteReporter - Initiative Group Lete

Group Lete journalistic narratives that enabling calls to be part of the preparation of its bulletin "from the good news." Good operation Brend-telling: to talk about the brand and always in line with its corporate history.

Look around, make a report on one of the four natural elements, documenting the "good news" from the environment and insert it in the appropriate section. Racconatare nature and maybe even win prizes in this eco-friendly synthesis of the initiative.

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Trenitalia - Writing on the Web

Iniziativa che premia i migliori racconti di viaggio in treno. Promossa da Ferrovie dello Stato in collaborazione con Premio Chatwin.

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Parmigiano Reggiano: "How much is a story"















Segnalo l'interessante campagna di comunicazione di Parmigiano Reggiano.
La campagna ruota attorno al concetto del "Tu sai quanto vale..." (...un gesto, una storia, una giornata, etc.).

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BIBLI, 10 DICEMBRE, ORE 20.30. ROMA

E 'confirmed the appointment for Thursday, December 10, at 20:30, at Library Bibli Via bluegrass 28 in Rome. On this occasion it is called 'murder investigation on my' to journalists Maurizio Mannoni, Maria Grazia Fiorani and Gianni Pennacchi, and celebrate my birthday. The library has become a meeting place in the district of Trastevere for Sunday brunch, the afternoon tea and literary evenings. I'm waiting!

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ATM - Campaign behavior

Segnalo la campagna of behavioral sensitization that ATM has launched this year using storytelling as a device of "social commentary". Excellent marketing event of the narrative.

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2009 Canon / Stories

Una interessante campagna di comunicazione Canon che posiziona i prodotti a partire dalle storie personali di chi fa uso di machine fotografiche. Non si promuove il prodotto ma lo si posiziona all'interno di una storia personale di consumo. Un buon esempio di narrazione di prodotto.

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MILANO, BRUNCH IN LIBRERIA DOMENICA 29 NOVEMBRE

Hello everyone,
remembering the first time to speak on my survey of murder Friday in Milan, the library Trovalibri Viale Montenero, 18.30, we mark a new "toast" for this Sunday in Milan.
The appointment is at 12, the library Fera Book of Corso XXII Marzo 23. Pay a visit before lunch, are also in preparation for the stuffed olives (homemade of course). Your author
festive

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Gancia Web Storytelling



















Un grande esempio di sito web, progettato con tecniche narrative.
Video racconti e docu-fiction reconstructing the history of business and products. Repositioning the narrative azienza the wine market. A digital storytelling
which becomes effective sales and promotion.

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ROMA, PRESENTAZIONE

THURSDAY 'Dec. 10 at 21
the library Bibli Via dei bluegrass 28
presentation of survey on my birthday cake with murder

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ROMA, BRINDISI IN LIBRERIA

MONDAY' November 30, at 22:15
Minimum Library Fax, Piazza Santa Maria in Trastevere
In the heart of Rome's most cheerful
carouse to celebrate the release of "Survey on my murder

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APERITIVO MILANESE

FAIR, FRIDAY 'November 27, 18:30
debut Survey on my murder.

the library Trovalibri Viale Montenero 73
Happy hour with wine and culinary delights
You speak of the labors and the mysteries of writing

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The google story

A good example of document ficition made by Google to tell his story.

In just over 2 minutes many techniques of story, in a very good result of "digital storytelling" and "visual narrative". Worth seeing!

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CONSIGLI PER SCRIVERE ONESTAMENTE di Raymond Carver

No tricks
I am opposed to all the tricks that draw attention to themselves, showing effort to be clever writer, or simply not direct.

Precision
Words can also be precise to the point of appear flat, the important thing is that they are full of meaning: if used well, can touch all the notes.

Clarity
In a writer I very much appreciate the clarity and simplicity, but not the simple-mindedness - that's another matter entirely.

discipline
have a gift basta.Tutti not have a gift. Some writers, for example, have the gift of being able to write a story in a single blow. With this gift I was born there. That's why I work so diligently to write, working hard, trying to compensate for the talent that I did not. And it teaches me many things about me.

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're applying the storytelling?

The storytelling can be used in the company to define and

• the decline prinicipi
• manage the strategic brand advertising
• govern the internal and external communication
• manage human resources
• build the product design

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The narrative is ... everywhere

now we're surrounded by narrative. The storytelling
is now heavily used by the business community, the political world, and from that statement (storytelling management) for the promotion and better position vaori, ideas, initiatives, products, consumption.